If you are running a freelance designing business, it can be challenging to start your enterprise online. These days, so many people have started putting up their business online that it can be difficult to wade your way through. The competition is fierce, and you cannot survive if you are not the best.
New York City SEO specialists says that the quality of marketing improves your chances of becoming famous by a hundred-fold. You must have excellent work, for sure; but you also need to prove that you are worthy of everyone’s attention online. When people are faced with twenty freelancers offering the same services, you need to show how unique you are, and why people must go with your service.
The primary challenge that freelancers face is the up and down work volume that they receive. While one some months, freelancers may get lots of work; on other months, they may not have any work at all. So, for freelancers to thrive, they have to be resilient and creative with marketing their craft. They cannot just sit down, waiting for the next big thing. They have to do their craft well and make sure that they get to market their work effectively.
That makes freelancing work challenging. It is because you can’t only focus on just one thing. You have to learn marketing techniques, too, which may not be in line with what you’re typically good at. If your workload gets heavy, then you can consider outsourcing some aspects of your practice.
Marketing online is now the top-most accepted way to advertise online for freelancers. Not only is it affordable, but marketing becomes accessible not only in your locality but with all people around the world. Thus, you get to win in all situations, not only regarding budget but in effectivity, as well.
If you want your enterprise to thrive online, here are some Search Engine Optimization (SEO) tips to help your freelance designing business get the boost it deserves:
1. Have an amazing online portfolio
Since you are in the design industry, visuals matter a lot. Therefore, you must make sure that you get to present your work in the best way possible. Curate an excellent portfolio that will allow people to view your work and appreciate your craft. Make it easy for people to navigate your site, to find what they are looking for, and to contact you should they get interested in your work. Your online portfolio is your own, so do not put it by the wayside. Invest time, energy, and resources into it.
The problem is, an excellent online portfolio does not come cheap. You cannot merely rely on Facebook, Instagram, Pinterest, or Twitter to showcase your work. These sites won’t do the cut because, first off, you don’t own everything that you publish on these social media sites. Therefore, if the platform breaks down or gets hacked, your published work is put on the line. Secondly, it is unprofessional for you to have social media pages as your portfolio because you are assuming that everyone has their social media accounts. How about those who don’t have accounts, how can they view your work? Aside from this reason, you are also limiting your audience by only having social media as your portfolio. You may be surprised to know that many people don’t have social media accounts, especially the older generation.
The importance of having a fantastic portfolio—complete with excellent content and a clean layout—cannot be underestimated. So, do not be afraid to invest some money into having a fast-loading website because this investment can have high returns in the future.
2. Do not forget your keywords
Many times, people post their work and get viewers in awe of their craft. However, the quality of work may not amount to the number of likes and views because of just one problem: the lack of relevant keywords. It is also not uncommon for freelance designers to post their work and fail to put in keywords.
If you are new to online marketing, you may think that keywords are worthless. However, once you get a grip on how it works, you realize how vital keywords are into putting your enterprise in the limelight.
If you are not sure as to how it works, you can check out popular blogs and social media accounts in the design industry. By doing this initial research, you get ideas on the popular keywords and as to how these famous companies curate their work. It is always a good idea to learn from the best.
Do not fret if you know nothing about online marketing. Focus on perfecting your craft, then start building your online portfolio and marketing your brand. If you keep your dedication and hard work at bay, you will see the results in a few months’ time.